When placing rental ads for your property, there are some essentials you will want to include. Taking the time to make your 'For Rent' ad as detailed and specific as possible will help save you time by increasing the chances that only people who are truly interested will reply to your ad.
1. A Picture
You wouldn’t believe what a difference this makes. Many people will not call an ad if it does not include a picture. Granted, newspaper ads do not necessitate pictures, but for online rental ads and even ads placed on bulletin boards, clear pictures highlighting the best parts of your property are a necessity. Color photos are more appealing than black and white photos.
2. Basic Specs of the Apartment
You will want to include the number of bedrooms and bathrooms and approximate square feet of the property.
3. Monthly Rent
Make sure you include the monthly rent in your rental ad. You can include an exact price or a range if you are a little flexible on the price.
4. Amount of Security Deposit Required
You must also include how much of a security deposit you require. Again, you can put an exact number or you can say something like “one and a half month’s rent.”
5. Date Available
Include the date the unit will be available for move-in.
6. Length of Lease
State how long of a lease a prospective tenant must sign. A one year lease is common. You may want to call it a “12 month lease” because, psychologically, it seems less constricting to people.
7. Property Location
For online ads, you will want to include the city and state where the property is located. You can leave out the state in local newspaper or bulletin board ads. Deciding to include the actual street address is a personal decision. You may only want to give this information out to people you have prescreened over the phone. Another option is to include the street name in the ad, but not the actual house number of the property for rent.
8. If Utilities are Included
You do not necessarily have to say "utilities are not included" or "you must pay your own utilities." People do not like to hear what they’re not getting in an apartment. Rather, if any utilities are included in the monthly rent, you can state that. You can say something like "H/HW (heat/hot water) included."
9. Your Pet Policy
Make it clear what animals you will allow in your property. No pets? Only cats? Only dogs under 20 pounds? Both? Only dogs not on the dangerous dog breed list? Make it clear what pets are allowed up front to prevent misunderstandings or conflict in the future.See Also:
Should You Make Your Property Pet Friendly?
What to Include in Your Pet Policy
10. Your Contact Information
This one sounds obvious, but you wouldn’t believe how many people run ads in the newspaper and forget to include their telephone number. Include any method you approve of being contacted by, such as your telephone number or an email address. For rental ads placed on bulletin boards, you can include tear offs on the bottom of the page that include your contact information.
11. Property Amenities
You will want to highlight the best features of your property. Walk-in closet, stainless steel appliances, eat-in kitchen, and washer/dryer on premises are all desirable features.
12. Screening Process
You will want to make it clear if you will be running any sort of background check on prospective tenants such as a credit check or a criminal check.See Also:
How to Select the Right Tenant for Your Property
How to Run a Credit Check on a Prospective Tenant
13. Building Specifics
This includes the type of property the unit is located in and what floor the unit is on. You may only want to include this information if it will make your property sound desirable. A one family home or a second floor unit with a garden view sound desirable. Saying your unit is a fourth floor walkup may not attract many people.
Only make note of this if parking is available at your property. Define if it is off-street parking, such as a driveway or a parking lot, or on-street parking. If it is on-street parking, make note if a resident pass is required.
15. Descriptive Adjectives
Would a rental ad that read: “Apartment has floors, windows and a door” appeal to you? Of course not! Adding a few strategic adjectives will make your property seem more appealing. For example: “Spacious apartment has hardwood floors and large windows.”